Meet The Owners

Create & Capture Event Planner Milwaukee

Create & Capture, in partnership with Natalie Sanchez Media, reflects the vision and artistry of co-owner Natalie Sanchez. Her hands-on creative direction ensures that every photo and video project is both thoughtfully created and beautifully captured—a reflection of her personal approach at the heart of the brand.

A man with a beard, wearing a plaid shirt, khaki pants, and a white cap, standing outdoors in front of a wooden fence with a mountain and trees in the background.

I began my event industry journey in 2017 DJing weddings and private events. With 100 DJ’d events under my belt, my passion for people, planning and event management grew. For the next few years, I would work in several different areas of the event industry.

“Create & Capture is a culmination of the different avenues in the industry I have worked in including; DJing, rental sales, venue management, and event planning.”

“The best way to ensure every moment is captured at your event is to have your photographer & videographer also plan the event.”

Jesse Nye - Director of Media & Brand

A young woman with blonde hair, wearing a black sleeveless top and black leather pants, is holding a professional camera with a zoom lens. She is standing against a plain light-colored wall, slightly smiling at the camera.

A woman squatting on a concrete floor, laughing joyfully, holding a professional camera with a microphone attached, wearing a sleeveless black top, leather pants, and red high heels, in front of a plain light-colored wall.

Natalie Sanchez - Multimedia Creative Director

Hi, I’m Natalie Sanchez.

I’ve been passionate about documenting and capturing life ever since I can remember. When I picked up my first camera at nine years old, a hobby quickly blossomed into lifelong dreams to build my own business. As I grew older and expanded my repertoire through various contract work, I discovered how much I loved helping people bring their vision to life through the lens. A storyteller at heart, (check out my books The Language of Loss & Becoming Human), the camera became an invigorating medium to tell not just my own stories, but those of small businesses, families, couples, and artists of every form. In many ways, photography and film have given me the gift of giving a priceless gift to my clients: tangible memories.

The sudden loss of my father in 2018 heightened my need to pursue meaningful work. Grief became a driving force in the journey to build my career, as I developed a more profound understanding of my craft. Photography and videography were more than a monetary exchange for my services - they were an invaluable art form, curated to reflect the authentic lives, moments, and milestones of my clients.

After graduating from Marquette University with a Bachelor’s in Digital Media, I found meaningful work at the United Community Center in Milwaukee, doing mission-driven photography and videography. I continued building Natalie Sanchez Media, and in October of 2023, I made the leap to pursue my business full time. The experience is a full circle manifestation of a dream I’ve nurtured for over a decade, a nod to the nine year old who longed to be a storyteller.

The most rewarding part of my business is helping others see the artistry of their own life. With my documentary-style approach, I prioritize authenticity, connection, and timeless aesthetics, to gift my clients with a final product that captures the memories as they were lived. I am committed to helping you tell your story. Whether you need to capture the grandiosity of a major milestone, the intricacies of your special day, or your family’s personality, I see beauty and depth in each client’s experience. In the famed words of Vincent Van Gogh, “I am seeking. I am striving. I am in it with all my heart.”